Article Marketing | February 25, 2005 at
Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven especially effective for any business.
Focus on Your Best Prospects
Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here’s how you make it happen …
Take the time to analyze your current customers to determine what key traits they share – and why those traits make them the ideal customer for you. Then revise your sales message to appeal specifically to them.
This will increase the number of new sales you get and the profitability of each new customer.
Customers usually buy something to save time or save money. Offer them the opportunity to do both and you will increase your sales. But offer them plenty of opportunities to do both and you’ll cause your sales to jump dramatically.
For example, crafting your sales message to emphasize the time-saving and money-saving benefits of your product or service. Then include a discount quote if they buy before a certain deadline (more money saved). Finally, find out how you can give all or some of what they buy right away (more time saved).
Tip: If you can’t ship all or part of your product immediately, add something to your purchase that you can ship immediately. This can be as simple as a series of helpful tips related to your product posted on your website … but only available to new customers.
Make Purchases Easy
Make it easy for potential customers to buy from you and more will buy. Find ways you can make your buying process easier – and faster.
For example, design your sales procedures so that prospects don’t have to make unnecessary decisions. Every decision they have to make interrupts the buying process … and distracts them from completing the sale.
Tip: Don’t ask for unnecessary information during the ordering process. Instead, follow up after the sale with a personalized “thank you” message – and include a brief request for the information.
Follow Up – Again and Again
Selling isn’t a one-step process. Most people don’t buy something the first time they see or hear about it. You can save many of these potential customers with an effective follow-up system.
Your follow-up can be as simple as periodically contacting these prospects with new offers. Or, better yet, periodically follow up with some helpful information … and don’t charge them for it. You will build supportive relationships that earn their trust – and ultimately sales.
Tip: Make sure you have a way to get the email addresses of visitors to your website. You need them to follow up with them. For example, offer them a free special report or other useful information … sent only by email.
Each of these 4 dynamic marketing tactics provides a simple way for you to quickly increase your sales and profits. They are easy to use, very effective and require very little in the event of a new outlay.