Email Articles | January 3, 2011
List building is an essential component of any online business development strategy and can be done without spending a single red cent.
Promoting directly to people via email is probably the most cost-effective business development strategy used online.
Read on to see 5 highly effective and cost-free ways to generate the traffic needed to build a list for your online business.
List building is an essential component of any online business development strategy and is something that can be done without spending a single red penny. Most of the successful online businesses have learned that the best hands-on online marketing strategy is to collect the contact information of website visitors. Being able to promote directly to people via email is probably the most cost-effective business development strategy anyone can use online. However you cannot collect names unless you have traffic and this can also be done very efficiently.
Here are just 5 highly effective and cost-free ways to generate the traffic needed to build a list for your online business.
Circulating articles on the internet is a great way to create broad exposure for yourself and your business and can also last longer than other methods. Most of the successful online businesses use this strategy and it is an almost easy way to generate traffic.
Social Networking Sites
Anyone who has been online for more than a week is fully aware of the popularity the social network has gained in the internet community. Twitter automatically springs to mind as one of the most popular and fast growing social networking sites around but there are plenty of others to choose from as well. These communities contain large population bases which present great potential as far as website traffic is concerned. Social networks are now considered a viable component of any online business development strategy.
Creating a blog is simple enough to do but for business purposes this particular platform offers great potential and many benefits. In terms of traffic generation, blogs offer multiple streams of visitors from different origins. People find your blog by searching for content like the ones you post, while others come based on referrals from your current customers. In fact the search engines help increase your traffic by positioning you favorably in their rankings because you update frequently. However once people are on your blogging platform, you can then point them to other sites or even opt-in boxes on your blog. Blogs are one of the best online marketing platforms that you can use to build a list in terms of their effectiveness and ease of use.
Finding online forums that focus on your specific area of interest is fairly easy with a simple search. Visiting and participating on these sites not only increases your own knowledge but also presents you with a targeted and focused community of people for your business goals. When participating in any discussion always have a business link in the signature file that you leave. This helps maintain the likelihood / probability that a forum member will click on your link to visit your site or in this case your login page.
On your blog always prominently displays an RSS tab where visitors can subscribe to your feed allowing them to easily return. This will increase the likelihood that these people might leave their contact information, if they haven’t already, as they will have repeated opportunities to do so. Moreover if people keep coming back to your blog, the content must be of interest to them therefore the chances that they end up choosing is that much greater.
Building a list is an essential first step to building an effective business development strategy when working online. As most of the successful online businesses realize collecting email addresses that you can promote is one of the best online marketing strategies that you can use on the internet. But to build a list that you can promote to you must have traffic and the 5 recommended ways that are offered above are free of cost and very effective to generate all the traffic you need. So if you have a long term marketing plan the cost of the internet shouldn’t be a factor when you build your list.